Seeking to push my conceptual boundaries, I reimagined the brand identity for Prism Mortgage Company. I wanted to move beyond the literal and find a visual metaphor for the home buying experience. Drawing inspiration from the physics of light, I used a triangular foundation to represent a prism, symbolizing stability and clarity. From that base, I integrated a visual 'burst' to represent the refraction of light, serving as a powerful symbol for the prosperity and bright futures that homeownership provides.