First Choice Roofing and Construction is a GAF Certified Master Elite® Contractor specializing in residential and commercial roof replacement and repairs. FCR prides itself on providing exceptional service and protection, principles I chose to anchor directly into the brand identity. The logo design centers on the ideas of home protection and premium 5-star service. Utilizing a crest as a symbol of strength and confidence, I incorporated five stars to represent their commitment to quality. Merging these core elements with clean, structural rooflines resulted in a commanding visual identity that perfectly reflects FCR’s brand mission.